A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ________.
A) performance
B) utility
C) tangibility
D) price
E) availability
Answer: D
A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ________.
A) performance
B) utility
C) tangibility
D) price
E) availability
Answer: D