Assume that about half of the 8 million inhabitants in Switzerland commute to work every day. Approximately every tenth commuter has a need for a hoverboard, because the route to work is very suitable for this kind of transport. 75% of them cannot or do not want to buy a hoverboard at the moment, because the prices for good, robust quality are still too high. Which of the following statements are correct, assuming an average price of CHF 300.- per hoverboard (thus per customer)?
a) The theoretical market capacity is CHF 120 million
b) The market share is CHF 30 million
c) The market potential is CHF 1.2 billion
d) The market potential is CHF 120 millio
Answer: a) The theoretical market capacity is CHF 120 million