Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.
A) change agents
B) self motivators
C) self monitors
D) self adapters
E) opinion leaders
Answer: C
Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.
A) change agents
B) self motivators
C) self monitors
D) self adapters
E) opinion leaders
Answer: C