Marketing MCQ Marketing Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.

Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.

Marketing

Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.

A) actual self-concept
B) others' self-concept
C) ideal self-concept
D) dual self-concept
E) perceptual self-concept

Answer: B

Marketing MCQ

Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.

Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.

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