Marketing MCQ Designing and Managing Services Define customer failures and list four methods to tackle them. Customer failures refer to situations where service problems arise from a customer's lack of understanding or ineptitude. Some of the methods to solve such situations include the following:

Define customer failures and list four methods to tackle them. Customer failures refer to situations where service problems arise from a customer's lack of understanding or ineptitude. Some of the methods to solve such situations include the following:

Designing and Managing Services

Define customer failures and list four methods to tackle them.
Customer failures refer to situations where service problems arise from a customer's lack of understanding or ineptitude. Some of the methods to solve such situations include the following:

a. Redesigning processes and redefining customer roles to simplify service encounters
b. Incorporating the right technology to aid employees and customers
c. Creating high-performance customers by enhancing their role clarity, motivation, and ability
d. Encouraging "customer citizenship" so that customers help customers

Marketing MCQ

Define customer failures and list four methods to tackle them. Customer failures refer to situations where service problems arise from a customer's lack of understanding or ineptitude. Some of the methods to solve such situations include the following:

Define customer failures and list four methods to tackle them.Customer failures refer to situations where service problems arise from a customer's lack of understanding or ineptitude. Some of the methods to solve such situations include the following:

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Define customer failures and list four methods to tackle them.
Customer failures refer to situations where service problems arise from a customer's lack of understanding or ineptitude. Some of the methods to solve such situations include the following: