If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________.

If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________. 



A) loyalty status
B) behavioral occasions
C) user status
D) psychographic lifestyle
E) readiness stage


Answer: D


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