If a marketing researcher chooses to use word associations, the researcher is using ________.
A) closed-end questions
B) Likert scale questions
C) open-end questions
D) rating scale questions
E) semantic differential questions
Answer: C
If a marketing researcher chooses to use word associations, the researcher is using ________.
A) closed-end questions
B) Likert scale questions
C) open-end questions
D) rating scale questions
E) semantic differential questions
Answer: C