Mercedes, the European luxury car maker, does not mention price in its magazine advertising. Instead, the ad copy focuses on the quality and performance of the Mercedes product line. What pricing objective is Mercedes pursuing?

Mercedes, the European luxury car maker, does not mention price in its magazine advertising. Instead, the ad copy focuses on the quality and performance of the Mercedes product line. What pricing objective is Mercedes pursuing?



A. Status quo

B. Price flexibility

C. Nonprice competition

D. Introductory price deal

E. Bundling



Answer: C


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