Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
A) availability
B) affordability
C) aesthetics
D) durability
E) necessity
Answer: D
Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
A) availability
B) affordability
C) aesthetics
D) durability
E) necessity
Answer: D