NESTLÉ wants to enter the global chocolate market with the swiss traditional chocolate brand CAILLER, which is a famous brand in Switzerland but not yet available in other countries. NESTLÉ now wants to enter the markets of US, UK, Germany and China. But, for food products they have chosen quite a special distribution concept, as it is written in the newspaper NZZ (October 20, 2015): "CAILLER will not be available in retail stores, but only via its own online e-commerce system". Which kind of distribution system they want to realize with this decision?

NESTLÉ wants to enter the global chocolate market with the swiss traditional chocolate brand CAILLER, which is a famous brand in Switzerland but not yet available in other countries. NESTLÉ now wants to enter the markets of US, UK, Germany and China. But, for food products they have chosen quite a special distribution concept, as it is written in the newspaper NZZ (October 20, 2015): "CAILLER will not be available in retail stores, but only via its own online e-commerce system". Which kind of distribution system they want to realize with this decision?

NESTLÉ wants to enter the global chocolate market with the swiss traditional chocolate brand CAILLER, which is a famous brand in Switzerland but not yet available in other countries. NESTLÉ now wants to enter the markets of US, UK, Germany and China. But, for food products they have chosen quite a special distribution concept, as it is written in the newspaper NZZ (October 20, 2015): "CAILLER will not be available in retail stores, but only via its own online e-commerce system". Which kind of distribution system they want to realize with this decision? 



a) Direct distribution system
b) Indirect distribution system
c) None of the above answers are correct


Answer: a) Direct distribution system


Learn More :