Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source? 



A) consumer-rating organizations
B) mass media
C) acquaintances
D) Web sites
E) personal handing and examination


Answer: E


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