One overlooked internal source of secondary marketing information discussed in the text is
a) sales receipts.
b) accounting records.
c) interviews with salespeople.
d) quality control data.
e) consumer surveys.
Answer: b
One overlooked internal source of secondary marketing information discussed in the text is
a) sales receipts.
b) accounting records.
c) interviews with salespeople.
d) quality control data.
e) consumer surveys.
Answer: b