Some service firms often engage in ________, consisting of a fixed fee plus a variable usage fee.
A) pure bundling
B) pure pricing
C) mixed pricing
D) captive pricing
E) two-part pricing
Answer: E
Some service firms often engage in ________, consisting of a fixed fee plus a variable usage fee.
A) pure bundling
B) pure pricing
C) mixed pricing
D) captive pricing
E) two-part pricing
Answer: E