The definition of marketing implies that ______ should receive benefits from exchange relationships.
A) only customers
B) only businesses
C) company management
D) both customers and businesses
E) only the most important customers
Answer: D
The definition of marketing implies that ______ should receive benefits from exchange relationships.
A) only customers
B) only businesses
C) company management
D) both customers and businesses
E) only the most important customers
Answer: D