The first step in the marketing research process is
a)defining the problem or research issue.
b) designing the research project.
c) collecting data.
d) interpreting research findings.
e) reporting research findings.
Answer: a
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- Which value proposition is difficult to sustain in the long run?
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?