When a market researcher is using ethnographic techniques, he or she is engaging in
a) mail surveys.
b) personal interview surveys.
c) observation.
d) experimentation.
e) focus groups.
Answer: c
When a market researcher is using ethnographic techniques, he or she is engaging in
a) mail surveys.
b) personal interview surveys.
c) observation.
d) experimentation.
e) focus groups.
Answer: c