When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct _________ research.
a) descriptive
b) experimental
c) exploratory
d) analytical statistical
e) conclusive
Answer: c
When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct _________ research.
a) descriptive
b) experimental
c) exploratory
d) analytical statistical
e) conclusive
Answer: c