Research designed to verify insights through an objective procedure to help marketers to choose between several alternatives is called
a) primary.
b) secondary.
c) exploratory.
d) conclusive.
e) hypothetical.
Answer: d
Research designed to verify insights through an objective procedure to help marketers to choose between several alternatives is called
a) primary.
b) secondary.
c) exploratory.
d) conclusive.
e) hypothetical.
Answer: d