Which of the following best describes a data set?
A) the creation of a computer file that holds output of statistical analyses on all of the questionnaires deemed suitable for analysis
B) identification of codes that pertain to the possible responses for each question on the questionnaire
C) identification of all the variable names and code numbers associated with each possible response to each question making up the data set
D) a matrix of numbers and other representations that include all of the relevant answers by all of the respondents in a survey
E) none of the above
Answer: d
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Marketing
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- The distribution strategy during the decline stage of PLC involves building more intensive distribution networks
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
- The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______
- The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market _____
- Market ______ evaluates each market segment's attractiveness and selects one or more segments to serve
- Which of the following is an advantage to businesses that use computer databases to manage their inventory?