Which of the following statements about market segmentation are correct?
a) A market segment means a group of buyers with the same or similar needs.
b) The optimal degree of segmentation depends on the size of the target market.
c) The benefit of market segmentation is, inter alia, a better skimming of the willingness to pay through specific product differentiation.
d) Socio Demographic segmentation criteria are becoming more important, because of the strengthening of structures and norms due to globalization and individualization.
Answer:
a) A market segment means a group of buyers with the same or similar needs.
c) The benefit of market segmentation is, inter alia, a better skimming of the willingness to pay through specific product differentiation.
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