Which of the following statements about the behavioral-scientific decision research are correct?
a) The behavioral-scientific decision research examines the mechanisms during the formation of a decision.
b) The behavioral-scientific decision research focuses on the sequence of secondary decisions.
c) The SOR model tries to analyze the effect of internal and external stimuli on consumer behavior.
d) Traditional descriptive market research methods (such as directly asking for the motives) are very suitable for behavioral-scientific decision research.
Answer:
a) The behavioral-scientific decision research examines the mechanisms during the formation of a decision.
c) The SOR model tries to analyze the effect of internal and external stimuli on consumer behavior.