Which of the following statements about services are correct?
a) Services have a high degree of homogeneity in contrast to physical products.
b) The "uno actu" principle refers to the congruence of consumption and production.
c) Services are storable.
d) One problem with the provision of services is the unpredictable quality.
Answer:
b) The "uno actu" principle refers to the congruence of consumption and production.
d) One problem with the provision of services is the unpredictable quality.
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Marketing
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