Which of the following statements about marketing objectives are correct?
a) Static marketing objectives are about short- to medium-term results and contributions to overriding objectives.
b) The dynamic marketing objectives ensure the long-term ability to reach the static marketing objectives.
c) The change in market shares is a static marketing objective. d) Innovation intensity is an important marketing objective.
d) Innovation intensity is an important marketing objective.
Answer:
a) Static marketing objectives are about short- to medium-term results and contributions to overriding objectives.
b) The dynamic marketing objectives ensure the long-term ability to reach the static marketing objectives.
d) Innovation intensity is an important marketing objective.