Which of the following statements about price theories are correct?
a) Neoclassical pricing theory assumes a «mechanistic» consumer behavior.
b) The demand for everyday goods (e.g., bread or butter) has generally a price elastic demand.
c) Behavioral-scientific pricing theories considers i.a. the concept of anchor prices.
d) According to the assimilation contrast theory, prices can be too low, so the customers do not buy them.
Answer:
a) Neoclassical pricing theory assumes a «mechanistic» consumer behavior.
c) Behavioral-scientific pricing theories considers i.a. the concept of anchor prices.
d) According to the assimilation contrast theory, prices can be too low, so the customers do not buy them.