Which of the following statements about business processes are correct?
a) Business processes generate value for customers and added value for the company
b) Business processes include secondary activities of a company
c) Business processes are activities of companies related to customers and goods or services
d) Business processes start with the production and end in sales markets
Answer:
a) Business processes generate value for customers and added value for the company
c) Business processes are activities of companies related to customers and goods or services
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Market ______ evaluates each market segment's attractiveness and selects one or more segments to serve
- Which of the following is an advantage to businesses that use computer databases to manage their inventory?