Which of the following statements are correct?
a) In Pricing, we differentiate particularly between neoclassical and behavioral scientific pricing models.
b) If a manufacturer sells products via its own online store to the customers, it's called indirect sales.
c) The communication instrument „email newsletter" is particularly well suited to address the general public.
d) The planning of a marketing mix is complex, because the individual instruments affect each other in their effect.
Answer:
a) In Pricing, we differentiate particularly between neoclassical and behavioral scientific pricing models.
d) The planning of a marketing mix is complex, because the individual instruments affect each other in their effect.
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Marketing
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