Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols?
A) intimacy
B) mystery
C) insensitivity
D) sensuality
E) practicality
Answer: B
Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols?
A) intimacy
B) mystery
C) insensitivity
D) sensuality
E) practicality
Answer: B