What does the pipeline effect mean?
a) Delusion regarding the actual sales volume, because different key figures have been summarized for a better overview.
b) Delusion about the actual sales volume because the intermediaries return many products.
c) Delusion of the actual sales volume because the producer does not observe sales from intermediaries to customers but only sales from the producer to the intermediaries.
Answer: c) Delusion of the actual sales volume because the producer does not observe sales from intermediaries to customers but only sales from the producer to the intermediaries.