Why do customers yield more profit with time?
a) Because high acquisition costs at the beginning of the customer relationship occur.
b) Because the customers' decreasing critical attitude.
c) Because of the increasing transaction costs.
d) Because of the contribution to acquisition of new customers („Word of mouth").
Answer:
a) Because high acquisition costs at the beginning of the customer relationship occur.
b) Because the customers' decreasing critical attitude.
d) Because of the contribution to acquisition of new customers („Word of mouth").
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Marketing
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