With respect to the brand building pyramid, the branding objective of developing deep, broad brand awareness corresponds to which of the following "building block levels"?
A) resonance
B) imagery
C) performance
D) salience
E) judgment
Answer: D
With respect to the brand building pyramid, the branding objective of developing deep, broad brand awareness corresponds to which of the following "building block levels"?
A) resonance
B) imagery
C) performance
D) salience
E) judgment
Answer: D