With respect to the "six brand building blocks," ________ signifies how well the product or service meets customers' functional needs.
A) brand judgment
B) brand imagery
C) brand salience
D) brand performance
E) brand resonance
Answer: D
With respect to the "six brand building blocks," ________ signifies how well the product or service meets customers' functional needs.
A) brand judgment
B) brand imagery
C) brand salience
D) brand performance
E) brand resonance
Answer: D