With respect to the "six brand building blocks," ________ focuses on customers' own personal opinions and evaluations.
A) brand salience
B) brand performance
C) brand imagery
D) brand judgment
E) brand resonance
Answer: D
With respect to the "six brand building blocks," ________ focuses on customers' own personal opinions and evaluations.
A) brand salience
B) brand performance
C) brand imagery
D) brand judgment
E) brand resonance
Answer: D