You are sitting on a management board and have made the effort to work out a new corporate mission statement. To which of the three horizons of meaning would you typically associate this?

You are sitting on a management board and have made the effort to work out a new corporate mission statement. To which of the three horizons of meaning would you typically associate this? 



a) Normative horizon of meaning
b) Strategic horizon of meaning
c) Operational horizon of meaning


Answer: a) Normative horizon of meaning


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