A customer who really wants to buy a certain brand but will settle for others if her first choice is unavailable displays brand
a. recognition.
b. acceptance.
c. preference.
d. insistence.
e. acknowledgement.
Answer: c
A customer who really wants to buy a certain brand but will settle for others if her first choice is unavailable displays brand
a. recognition.
b. acceptance.
c. preference.
d. insistence.
e. acknowledgement.
Answer: c