When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand
a. loyalty.
b. insistence.
c. preference.
d. acknowledgement.
e. recognition.
Answer: e
When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand
a. loyalty.
b. insistence.
c. preference.
d. acknowledgement.
e. recognition.
Answer: e