A seventh grade class is headed to a place called Medieval Times which will immerse the children in an afternoon of activities that replicate the Shakespearean time period that they are reading about in class. The tour includes jousting, a castle tour and a feast of food from that time period. Everyone that the children come into contact with have been trained to dress, talk and act like people of that time period. To marketers this attention to detail when offering this product is creating _______________________ (as discussed in class).

A seventh grade class is headed to a place called Medieval Times which will immerse the children in an afternoon of activities that replicate the Shakespearean time period that they are reading about in class. The tour includes jousting, a castle tour and a feast of food from that time period. Everyone that the children come into contact with have been trained to dress, talk and act like people of that time period. To marketers this attention to detail when offering this product is creating _______________________ (as discussed in class).

A seventh grade class is headed to a place called Medieval Times which will immerse the children in an afternoon of activities that replicate the Shakespearean time period that they are reading about in class. The tour includes jousting, a castle tour and a feast of food from that time period. Everyone that the children come into contact with have been trained to dress, talk and act like people of that time period. To marketers this attention to detail when offering this product is creating _______________________ (as discussed in class).


A. structured product experiences
B. authentic product positioning
C. authentic experiences
D. manipulating brand experiences



Answer: C. authentic experiences


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