Aroma is a popular brand of cosmetic products. During the last quarter, the company suffered a drop in sales of some of its more popular offerings. In an attempt to find out the problem, Aromas designed an online questionnaire for its existing customers, who can fill out the questionnaire and also leave their comments and suggestions for improvement. What are the problems that Aromas is likely to face by using this method of contacting its customers?
Answer: Student answers will vary. Aromas is using online contact method to gather customer feedback. The major problems of using this method are- 1) samples may be small and skewed, 2) online panels and communities can suffer from excessive turnover, 3) such online market research can suffer from technological problems and inconsistencies.
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Marketing
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