As a marketing researcher of Matrix Private Limited, you have been asked to forecast the demand for your new range of body wash if a discount of 10 per cent is offered on each unit sold. Identify the research category into which this market research falls.
Here the researcher needs to study the effect of the discount on the demand for body wash. The objective of this research is to establish the cause and effect relationship between the discount and the demand for body wash. Therefore, this can be categorized as causal research.