Channels often involve long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes

Channels often involve long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes


A. Investment criteria
B. Profitability criteria
C. Adaptability criteria
D. Sales criteria
E. Control criteria


Answer: C. Adaptability criteria


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