Many Canadian consumers, particularly working women, are living harried lives and want to do business with companies that can offer them greater convenience. Many businesses are responding by offering express lanes of checkouts, longer store hours, drive-through windows, delivery services, and electronic shopping. These businesses are responding to customers experiencing:
A.
chronological destitution.
B.
time poverty.
C.
job burnout.
D.
role stress.
Answer: B
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?