Coca-Cola is aiming its Diet Coke Plus (with vitamins and minerals) at health-conscious customers. These health-conscious customers represent Coke's
A) audience.
B) sales alternative.
C) business group.
D) target market.
E) focus group.
Answer: D
Coca-Cola is aiming its Diet Coke Plus (with vitamins and minerals) at health-conscious customers. These health-conscious customers represent Coke's
A) audience.
B) sales alternative.
C) business group.
D) target market.
E) focus group.
Answer: D