Distinguish between controllable returns and uncontrollable returns.
Answer:
- Controllable returns result from problems or errors by the seller or customer and can mostly be eliminated with improved handling or storage, better packaging, and improved transportation
- and forward logistics by the seller or its supply chain partners.
- Uncontrollable returns result from the need for customers to actually see, try, or experience
- products in person to determine the suitability and can't be eliminated by the company in the
- a short run through any of these means.