Describe the six main service differentiators.
Answer: The main service differentiators are ordering ease, delivery, installation, customer training, customer consulting, and maintenance and repair.
Ordering ease refers to how easy it is for the customer to place an order with the company.
Delivery refers to how well the product or service is brought to the customer. It includes speed, accuracy, and care throughout the process.
The installation refers to the work done to make a product operational in its planned location. Ease of installation is a true selling point for buyers of complex products like heavy equipment and for technology novices.
Customer training helps the customer's employees use the vendor's equipment properly and efficiently.
Customer consulting includes data, information systems, and advice services the seller offers to buyers.
Maintenance and repair programs help customers keep purchased products in good working order.