_______ is a short-term incentive to encourage the purchase or sale of a product or service.
A. Public relations
B. Direct and digital marketing
C. Advertising
D. Sales promotion
E. Personal selling
Answer: D. Sales promotion
_______ is a short-term incentive to encourage the purchase or sale of a product or service.
A. Public relations
B. Direct and digital marketing
C. Advertising
D. Sales promotion
E. Personal selling
Answer: D. Sales promotion