Kellogg's uses its corporate brand name with its individual product brands as with Kellogg's Rice Krispies, Kellogg's raisin bran, and Kellogg's corn flakes. Which branding strategy is being used by the company?
Answer: Kellogg's employs a sub-brand or hybrid branding strategy by combining the corporate brand with individual product brands as with Kellogg's Rice Krispies, Kellogg's raisin bran, and Kellogg's corn flakes.
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Marketing
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