In the consumer purchase decision process for Coppertone products, the problem recognition stage is typically triggered either by "going somewhere" like a vacation, beach, or pool, or through what?
a. heightened awareness of the need to protect skin regularly
b. consumer exposure to medical information from their doctors
c. participation in indoor and outdoor fitness activities
d. a desire to incorporate more natural products into one's lifestyle
e. experiencing a bad skin infection
Answer: a. heightened awareness of the need to protect skin regularly