Sara is the marketing manager of a small HR consultancy firm. She is in the process of implementing the use of a database to assist her company in its marketing efforts. List five ways in which she might be able to use the database for marketing efforts.
Answer: Sara can use a database for marketing efforts in five ways. These include: (1) identifying prospects; (2) deciding which customers should receive a particular offer; (3) strengthening customer loyalty; (4) reactivating customer purchases; and (5) avoiding serious customer mistakes.