Specific promotional tools used in _______ include press releases, sponsorships, events, and web pages.
A. direct and digital marketing
B. public relations
C. sales promotion
D. advertising
E. personal selling
Answer: B. public relations
Specific promotional tools used in _______ include press releases, sponsorships, events, and web pages.
A. direct and digital marketing
B. public relations
C. sales promotion
D. advertising
E. personal selling
Answer: B. public relations