Uncle Jim's is a brand of ready-to-eat snacks that is widely distributed in supermarkets and stores across the country. The marketing team has recently suggested that the company adopt database marketing so that it can better target its customers. Should Uncle Jim's create a database? Give reasons for your answer.
Answer: Uncle Jim's may not profit from creating a database because the unit sale of the products it sells is very small; the cost of gathering information will be high because the product is widely distributed, and there is no direct contact between the seller and ultimate buyer.
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Marketing
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