Which of the following is a reason that producers use marketing channels and channel intermediaries
A. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels.
B. Marketing channel decisions only require a short-term commitment.
C. Using channel intermediaries increases the number of contacts with customers.
D. Using marketing channels allows producers to retain control over how and to whom they sell their products.
E. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Answer: E. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
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Marketing
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